What Exactly is “Normal Wear and Tear”?


As a landlord in Jacksonville, Florida you need to be able to distinguish between “normal wear and tear” and tenant-caused damage. Being able to properly identify the difference between the two will allow you to assign the areas of responsibility. Assigning the Areas of Responsibility If an object in your rental property is damaged, you […]

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Maintenance Tips for Your Jacksonville Rental Properties


As we both know, landlords in Jacksonville do more than just collect rent. There seems to always be a maintenance request that needs to be carried out for tenants. By answering these requests promptly, you’ll reduce tenant turnover, keep the repair costs under control, and comply with the state’s landlord-tenant laws. In this article, we’ll […]

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How to Raise the Rent on Your Jacksonville, Florida Rental Property


With our years of experience as property managers, we know that increasing a property’s rent is a delicate task. First, you need to ask yourself what kind of value you’re offering to renters. Then you need to check the market if your rental price is competitive. Finally, you have to make improvements in your property […]

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Best Questions to Ask a Property Manager Before Hiring


Do you need to find a property manager for your Florida investment property? Keep in mind that not all managers are made equal. Some focus on specific property types, whereas others welcome any property out there. Picking the best property manager for your rental property’s needs starts by asking yourself the right questions. This way, […]

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Key Items to Include in Your Florida Lease Agreement


By creating a properly detailed lease agreement you can rest assured that your tenancy will run as smoothly as possible. A lease agreement stipulates the rights and responsibilities of the landlord and the tenants. Accordingly, it helps minimize the risk of confusion or misunderstanding that either party might have. Your Jacksonville, Florida lease or rental […]

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Interview by Jacksonville Jaguars Signature Series with David Cool of Cool Realty LLC.

David Cool discussed the Jacksonville, Florida Real Estate Market. The high returns and yields you can receive on investment property in our market. Jacksonville and surrounding area is one of the few markets where it is less expensive to Buy Real Estate than to Rent Real Estate. Jacksonville is a growing city our population has […]

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